Skechers, the global footwear brand, has reported a record-breaking revenue of $8.97 billion in 2024, marking a 12.1% year-over-year growth. The company’s strong performance was driven by increased demand for its comfort technology products and strategic global expansion.
In the fourth quarter of 2024, Skechers saw 12.8% growth, fueled by an 18% increase in domestic sales and a 9.8% rise in international sales. The wholesale segment surged 17.5%, while direct-to-consumer sales also saw an 8.4% increase. Regional growth was robust, with the Americas leading at 14.2%, Europe, the Middle East, and Africa (EMEA) at 24.8%, and Asia Pacific at 3.3%.
Net earnings for the quarter reached $99.3 million, up from $87.2 million the previous year, while diluted earnings per share rose to $0.65 from $0.56.
CEO Robert Greenberg credited the company’s success to its innovative footwear, apparel, and accessories, along with the dedication of its team. “Our ability to adapt, innovate, and connect with consumers worldwide has been instrumental in achieving these results,” Greenberg stated.
Skechers forecasts 2025 sales between $9.70 billion and $9.80 billion, with first-quarter revenue expected between $2.40 billion and $2.43 billion. With a focus on comfort, style, and global expansion, Skechers is set to continue its impressive growth trajectory in the coming year.
