Luxury beauty brand Parfums Christian Dior has announced Olivier Teboul as its new President of North America. The move takes effect on January 9, marking an important leadership transition for Dior in a key global market.
Teboul moved to the United States after nearly a decade in Asia, where he served as President and Representative Director of Parfums Christian Dior in Japan. Since 2016, he has been credited with strengthening the brand’s presence and positioning in Japan. Under his leadership, Dior achieved brand elevation, strategic innovation, and clear market leadership in luxury fragrance and beauty.
In an official statement, Dior praised Teboul’s impact, noting that his leadership played a key role in transforming the business model in Japan. The brand highlighted his ability to implement forward-thinking strategies, build strong partnerships, and lead high-performing teams. These qualities influenced the decision to appoint him to the North American role.
Olivier Teboul brings a solid background in international luxury management. He graduated from HEC Paris in 1996 and began his career at L’Oréal, where he held several international marketing roles in the group’s luxury division. Over the years, his career expanded into global general management positions, particularly in Asian markets.
His relationship with Dior began in 2015, when he joined Parfums Christian Dior for an assignment in North America, based in New York. A year later, he was appointed President of Dior Japan, a position he held until December 2025. He now returns to North America with a broader leadership mandate.
As President of Parfums Christian Dior North America, Teboul will guide the brand’s growth, strengthen its market position, and navigate the evolving luxury beauty landscape in the United States and Canada. The appointment signals Dior’s intent to bring proven international leadership and strategic continuity to a key region.
With strong experience across continents and a track record of brand-building, Teboul’s new role marks the beginning of a fresh chapter for Parfums Christian Dior in North America.
