The International Congress of Arabic & Creative Industries will return to Etihad Arena in Abu Dhabi on September 14 and 15, bringing together some of the most influential names in entertainment, technology, and culture.
Among the speakers this year are Palestinian-American actor and comedian Mo Amer, Lebanese filmmaker Nadine Labaki, and Tunisian actress Hend Sabry. They will join several other creators, technologists, and policymakers to discuss the future of storytelling in the Arab world. Entry to the event is free with registration.
The congress is organized by the Abu Dhabi Arabic Language Centre, part of the Department of Culture and Tourism – Abu Dhabi. This year’s theme focuses on how artificial intelligence (AI) is transforming creative industries in the region.
Sessions will explore how AI can improve storytelling, engage new audiences, preserve cultural heritage, and inspire new forms of creative entrepreneurship. Another key discussion will examine how to keep Arabic appealing and relevant for future generations.
In addition to the celebrity participants, the event will feature representatives from major global companies including Google, Meta, Snap Inc, and TikTok. Visitors will also find exhibition stands, youth project showcases, and industry networking sessions.
The congress will also mark the return of the Innovation Awards, a competition inviting students to pitch creative ideas that promote the Arabic language.
Ali bin Tamim, chairman of the Abu Dhabi Arabic Language Centre, said this year’s event represents “a bold new chapter” in promoting Arabic creativity on a global scale.
“By bringing together dynamic thinkers and creators, we are redefining the narrative around Arabic culture and shaping the future of storytelling,” he told The National.
Launched in 2022, the congress has grown beyond its original focus on publishing to include the entire creative ecosystem. Last year’s edition featured Mohamed Khalifa Al Mubarak, chairman of the Department of Culture and Tourism – Abu Dhabi, who emphasized the importance of integrating creativity into education.
“This is an investment of the mind,” Al Mubarak said. “It’s about understanding what the Arab world has contributed — not just in the past, but for the future.”
Another speaker at last year’s event, Egyptian-American economist Mohamed El Erian, praised the UAE’s forward-thinking approach to AI.
“AI will impact every single person,” he said, “but it will be less of a replacement and more of an enhancer.”
The International Congress of Arabic & Creative Industries 2025 promises to be a meeting point for artists, innovators, and cultural leaders — all united by a shared goal: to celebrate Arabic creativity and push it toward a brighter, more connected future.
