Ritesh brings strong experience in developing consumer audio products across different segments. He has worked on a wide range of offerings, from single-driver Bluetooth Open-Wear speakers to both premium and budget-friendly speakers and earbuds. His involvement has gone beyond product ideas, covering design alignment and market launches, demonstrating a balance between technical knowledge and an understanding of customer demand.
Alongside product development, Ritesh has also played a key role in building systems that help brands grow efficiently. He has led the setup of direct-to-consumer sales channels, integrated CRM tools to manage customer relationships, and developed order management systems to improve operations. These efforts have helped scale businesses to over one million orders annually, highlighting his ability to turn plans into real results.
In his new role at Tecsox, he will focus on driving product innovation, improving user experience, and supporting the company’s expansion in India’s competitive electronics market. His role will be central to shaping Tecsox’s future product lineup and positioning.
Commenting on the appointment, Puneet Gulati said the company believes the future of consumer tech depends on understanding the mindset of younger users. He added that bringing in leadership like Ritesh will help the brand rethink its product approach and make it more relevant to everyday needs.
Ritesh shared that he is excited to join Tecsox at a time when the company is growing quickly. He highlighted the opportunity to create products that combine performance, design, and accessibility, and expressed interest in contributing to solutions that connect well with the next generation of users.
Tecsox is expanding its product range and strengthening its market presence, with a focus on innovation, affordability, and user-friendly design.
