Lotus Herbals, herbal cosmetic brand has appointed Bollywood actress Jacqueline Fernandez as Brand Ambassador. Jacqueline will be the main face for WhiteGlow DD Crème. The brand is also planning to rope in regional celebrities and influencers to make the campaign more impressive and impactful.
Lotus WhiteGlow DD Crème will allegedly be launched through a TVC featuring Jacqueline.
Speaking about the launch, Joint Managing Director, Lotus Herbals, Nitin Passi said, “We are excited about the launch of WhiteGlow DD Creme which is a new addition to our range of quality skincare products. This unique product is a perfect blend of skincare and makeup. I am confident that this innovative DD Creme will be an instant hit with the younger consumers who love being photo ready for selfies.”
While Jacqueline in a statement said, “As an actress I must look photo-ready all the time, but as a person I would rather avoid heavy makeup. And this is where the new WhiteGlow DD Crème comes handy. It doesn’t just give the desired photo-ready radiance in no time, but also defends my skin against everyday damage.”
