New Delhi – Marking a decade of innovation and contribution to community welfare in India, Xiaomi India, a global technology leader, has announced a landmark partnership with the Yuvraj Singh Foundation (YouWeCan), a non-profit organization established by cricketer and cancer survivor Yuvraj Singh. The ‘Swasth Mahila Swasth Bharat’ project aims to screen 1,50,000 women for breast cancer over 12 months across 15 states, focusing on under-represented and under-resourced communities. This initiative represents Xiaomi’s most extensive effort in India so far, in terms of impact and reach.
Muralikrishnan B, President of Xiaomi India, said, “In our decade-long journey in India, we have evolved beyond being a technology brand by leveraging our extensive network for meaningful social change. The stark reality that a woman in India dies of breast cancer every 6 minutes, with 70% of cases diagnosed in advanced stages due to lack of screening, underscores the urgency of our mission. We’re proud to join forces with the Yuvraj Singh Foundation (YouWeCan), harnessing our technological expertise to drive large-scale impact. Together, we aim to break stigmas, spread awareness, and enable early detection – potentially saving countless lives. This initiative embodies our commitment to India, extending far beyond innovation to address critical health challenges and create lasting positive change.”
Yuvraj Singh, Former Cricketer and Founder, Yuvraj Singh Foundation (YouWeCan), said, “The ‘Swasth Mahila Swasth Bharat’ campaign is a crucial step in our fight against breast cancer in India. Despite limited awareness and access to screening, especially in rural areas, we’re determined to make a difference. Xiaomi India’s support is instrumental in scaling our efforts to reach 1.5 lakh women across 15 states. Their commitment is truly commendable. Together, we’re not just screening for breast cancer; we’re empowering women with knowledge and early detection tools. We are grateful to Xiaomi for their partnership in this initiative.”
‘Swasth Mahila Swasth Bharat’
The initiative aims to provide access to safe breast cancer screening, create awareness about risks and self-examination techniques, and ensure early detection and timely treatment. It aligns with UN Sustainable Development Goals, emphasizing health and gender equality.
Yuvraj Singh Foundation (YouWeCan), with support from Xiaomi India, will implement this project by collaborating with grassroots organizations and leveraging existing healthcare infrastructure. The program features:
- A community-based screening model using cost-effective, reliable technology
- Screenings in safe, accessible spaces like government schools and anganwadis
- Partnerships with local Primary Health Centres (PHCs), Community Health Centres (CHCs), and Government District Hospitals
- Comprehensive patient support, including education, counseling, and healthcare system navigation
At the core Xiaomi’s CSR philosophy, the company aims to improve lives through technology while being a respectable corporate citizen. Xiaomi’s focus areas include products, users, environment, and society, striving for sustainable development through innovative technology and inclusive business practices. The ‘Swasth Mahila Swasth Bharat’ project is part of Xiaomi India’s broader efforts in education, healthcare, environmental protection, emergency relief, and digital empowerment. As it marks a decade in India, Xiaomi reaffirms its dedication to creating shared value and driving positive social impact.
About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018. Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core. Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.
Xiaomi is one of the world’s leading smartphone companies, with its global smartphone shipments ranked among the top three and global MAU (including smartphones and tablets) reached 641.2 million in December 2023. The Company has also established the world’s leading consumer AIoT (AI+IoT) platform, reached approximately 739.7 million smart devices connected to its platform (excluding smartphones, laptops and tablets) as of December 31, 2023. In October 2023, Xiaomi upgraded its strategy to “Human × Car × Home” smart ecosystem, seamlessly merges personal devices, smart home products, and cars. Xiaomi always centers on humanity and is committed to providing comprehensive, better-connected experiences. Xiaomi products are present in more than 100 countries and regions around the world. In August 2023, Xiaomi was included in the Fortune Global 500 list for the fifth year in a row, ranking 360th.
Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.
About Yuvraj Singh Foundation
The YouWeCan Foundation is a non-profit organization established by cricketer and cancer survivor Yuvraj Singh, registered under the Bombay Trust Act, of 1950. Our Mission is to empower all people to fight cancer, through awareness, early detection, patient support, and survivor empowerment. We work extensively in the field of public health in India with a focus on cancer control. Our programs have been designed to strengthen the public health infrastructure and healthcare delivery system of the country with the goal to ensure that every Indian gets equitable access to quality and affordable healthcare. Through our initiatives, we ensure that opportunities to detect and fight cancer are equal for all – no matter who you are, where you are, or what your level of education or income is.
Total lives impacted: 7,00,000+
Breast Cancer Program:
Women Sensitised on Breast Cancer: 3,00,000+
Women Screened for Breast Cancer : 1,11,400+
Suspected Cases for Breast Cancer : 2294
Positive Cases for Breast Cancer: 58
Undergoing Treatment: 53
Pediatric Cancer Program:
Cancer Treatment Support : 350+
Scholarship : 650+
Oral Cancer Program:
People Screened for Oral Cancer : 1,50,000
People Counselled for Tobacco Cessation: 24,500+
Students sensitized through anti-tobacco workshops : 1,25,500+
Covid Relief:
CCU Beds setup in 14 Hospitals across 11 states: 1020
Hygiene Kits Distributed: 1 Million
PPE Kits Provided to 8 hospitals across 6 States : 17,912
Swasth Mahila Swasth Goa
Total Women Screened: 1,10,000+
Suspected Cases: 2,294
Positive Cases: 58
Undergoing Treatment: 53
