Actor and entrepreneur Kriti Sanon has joined Bengaluru-based nutrition brand Supply6 as investor and brand ambassador. This partnership follows the company’s ₹9.1 crore seed funding, marking a key milestone in its growth.
According to Supply6, the association developed naturally. Kriti Sanon began using the brand’s products in her daily routine, especially its zero-sugar electrolyte drink, Supply6 Salts. Her regular use and trust in the products led to conversations about deeper collaboration, reflecting her growing interest in health and wellness businesses.
Founded in 2019 by Vaibhav Bhandari and Rahul Jacob, Supply6 addresses everyday nutrition gaps through simple, routine-based consumption instead of short-term fitness trends. Its products include a daily nutrition drink, zero-sugar electrolytes, and protein-based wafers designed for easy daily use.
Co-founder Vaibhav Bhandari said Kriti’s journey from consumer to investor matches the brand’s philosophy. He added that her involvement will help Supply6 connect with urban consumers by promoting consistent habits like hydration and balanced nutrition instead of complicated wellness routines.
Kriti Sanon said her decision to invest in Supply6 was driven by the brand’s practical approach to nutrition. She explained the products are easy to include in daily life and her confidence in the brand’s science and intent grew over time, making the investment a logical next step.
The announcement follows Supply6’s recent seed funding round led by Zeropearl VC with other investors. The company has expanded its product portfolio with a Protein Wafer Bar containing 10 grams of protein, no maida, and no added sugar. Supply6 is also increasing its presence in international markets, including the United States.
Earlier, Supply6 had also onboarded former South African cricketer AB de Villiers as an investor and brand ambassador, strengthening its list of strategic partners as it scales its operations.
With Kriti Sanon joining as consumer-turned-investor and brand face, Supply6 aims to reinforce its message of everyday wellness and take its next steps toward wider adoption and growth.
