In order to strengthen India’s digital and creative landscape, Union Minister Ashwini Vaishnaw has announced a trio of initiatives to skill youth, empower content creators, and improve access to media services.
These initiatives include artificial intelligence training, content creation platforms, and improved access to broadcasting. They mark a strategic effort to accelerate the growth of the country’s “Orange Economy,” which centres on creativity-driven industries.
The main part of this announcement is the National AI Skilling Initiative, created with Google and YouTube. The program plans to train 15,000 young people in artificial intelligence and digital media skills at no cost.
Training will be provided by the Indian Institute of Creative Technologies, aiming to give participants skills that matter in the industry, like AI-based content creation, digital storytelling, and new media technologies.
This move is expected to bridge the skill gap and prepare a new generation of creators and professionals for a technology-driven future.
The government also launched MyWAVES, a digital platform that makes content creation more accessible. It lets people all over the country create, upload, and share content, giving new creators a chance who didn’t have access to big platforms before.
By encouraging more people to join, MyWAVES hopes to build a lively community where creativity, innovation, and storytelling can grow, especially for young people and creators from different regions.
The third initiative aims to make public broadcasting easier to access. New TVs will come with built-in satellite tuners and an Advanced Electronic Programme Guide (EPG).
This upgrade means users can watch DD Free Dish without needing a separate set-top box. It’s especially helpful for rural and remote homes, where cost and infrastructure often make it hard to get good content.
At the launch, Vaishnaw said these initiatives support the government’s bigger goal of making technology more accessible, inclusive, and affordable. The focus goes beyond infrastructure to include skill building, empowering creators, and making content easier to access.
Together, these three initiatives take a comprehensive approach: training talent, providing platforms, and ensuring everyone can connect. This helps position India as a growing center for digital innovation and creative industries.
With AI-driven skills, open platforms, and improved access to broadcasting, the government is laying the groundwork for a future where every creator has an opportunity, and every household has access to meaningful content.
