In a move to strengthen the fight against cybercrime in India, popular actor Rashmika Mandanna has been appointed as the national brand ambassador for the Indian Cyber Crime Coordination Centre (I4C). The initiative, launched by the Ministry of Home Affairs (MHA), aims to tackle the growing menace of cybercrime across the country and to ensure a safer digital landscape for all citizens.
Rashmika Mandanna, known for her powerful performances in films like Pushpa: The Rise, Dear Comrade, and the upcoming Pshpa: The Rule,is no stranger to the impact of cybercrime. Earlier this year, she was in the headlines after a deep fake video of her circulated widely on social media. Addressing this personal experience, Mandanna expressed her commitment to raising awareness about the dangers of cybercrime and called for more stringent measures to safeguard the online world.
In an Instagram post, the actress said, “Let’s unite to build a safer cyberspace for ourselves and future generations. I want to bring awareness and protect as many of you as possible from cybercrimes as I take on the role of brand ambassador for I4C. Let me and the Government of India help you.”
With over 44.2 million followers on Instagram and nearly 5 million on X (formerly Twitter), Rashmika Mandanna’s outreach makes her an influential voice in the fight against cybercrime. Her role as the face of I4C is a significant step in connecting with younger, tech-savvy audiences who are most vulnerable to online threats.
The Role of I4C in Cybersecurity
The MHA established the Indian Cyber Crime Coordination Centre (I4C) as a dedicated unit to address the increasing complexity and frequency of cybercrimes in India. It provides a framework for law enforcement agencies (LEAs) to collaborate and combat cybercrime in a coordinated manner, ensuring that perpetrators of these crimes are tracked down and held accountable.
I4C’s primary mission includes:
- Preventing and investigating cybercrimes.
- Promoting cybersecurity awareness.
- Offering resources for individuals and businesses to protect themselves online.
The organization encourages citizens to report to India’s Cyber Crime Helpline Number 1930 or via the cybercrime.gov.in website, making it easier for people to seek help in the event of an online attack.
One of the most searched questions online is How to Complaint Cyber Crime
To file a cybercrime complaint:
- Identify the crime (e.g., hacking, fraud, harassment).
- Gather evidence (screenshots, URLs, emails, transaction details).
- Report online or call the Cyber Crime Helpline.
- Visit local police or cyber crime cell with evidence.
- Lodge an FIR at a police station if necessary.
- Follow up with authorities for updates.
Rashmika’s Mission for a Safer Digital India
As the brand ambassador for I4C, Rashmika Mandanna’s goal is to make cyberspace safer for everyone, particularly those who are unaware of the risks or lack access to cyber protection resources. By leveraging her massive social media presence, Mandanna aims to educate her followers about the importance of reporting cybercrimes and taking preventive measures to secure their digital lives.
In welcoming her onboard, the MHA’s Cyber Dost handle on X shared, “I am Excited to onboard the pan-India star @iamRashmika as I4C’s National Brand Ambassador. We are joining forces to fortify India’s digital landscape, and we’ll tackle cybercrimes head-on.”
