Ace Turtle, a tech-led retail company, has strengthened its leadership team by appointing Alok Dubey as Chief Business Officer. Dubey will oversee business operations for the denim brands Lee and Wrangler in India and select South Asian markets.
Nitin Chhabra, CEO of Ace Turtle, said that Dubey brings strong experience in growing major fashion brands in India. He added that the company is confident that Dubey’s leadership will help accelerate the next phase of growth for Lee and Wrangler in the region.
Alok Dubey is an IIM Bangalore graduate with over 30 years of experience in retail and brand management. He has held leadership roles at major retail brands, including an 18-year tenure at Arvind Fashions.
Alok Dubey stated he is pleased to join Ace Turtle during a pivotal period. He noted that Lee and Wrangler have significant legacy and strong ties with Indian consumers. Dubey added that Ace Turtle’s technology-driven retail model and integrated supply chain create promising potential to scale these brands efficiently and prepare them for future opportunities.
With these recent developments and an expanding portfolio of global brands, Ace Turtle is positioning itself as a leader in tech-driven retail, paving the way for continued growth and innovation in the region.
