Beyoncé has now completely taken over SirDavis American Whisky, having acquired LVMH’s share in the premium spirits brand less than two years after the partnership was started.
LVMH announced the change in ownership on August 10, 2026, but has not made public the financial details of the transaction. This deal marks the end of the partnership between Beyoncé and Moët Hennessy, LVMH’s wines and spirits division, which had been responsible for launching SirDavis in 2024.
Once the transaction has been completed, SirDavis will be a fully independent, family-owned business that is owned by Beyoncé. The company has referred to itself as a woman-, family- and Black-owned spirits brand, which gives the singer greater control over the business’s future direction, marketing, distribution and expansion.
SirDavis has never just been a drink brand supported by a celebrity; its name is derived from Beyoncé’s paternal great-grandfather, Davis Hogue, who was famous for distilling moonshine in the American South during Prohibition.
The whisky was developed as a tribute to the family’s history and also incorporated various whisky-making traditions. Beyoncé collaborated with the well-known whisky maker Dr. Bill Lumsden, who has previously worked on Glenmorangie and Ardbeg, as well as Cameron George, the head blender of SirDavis.
SirDavis has a special mash bill consisting of 51% rye and 49% malted barley and is finished in sherry casks; even though the whisky is distilled by MGP Ingredients in Indiana, it is finished, blended and bottled in Texas, thus linking the brand with Beyoncé’s home state.
The whisky was launched at a price of about $89 per bottle and was intended to blend features of American rye whisky with aspects from Scotch and Japanese whisky.
Why the LVMH Partnership Ends
Nobody from Beyoncé or LVMH has at any point given an explanation for the change in ownership. Yet the move takes place as LVMH is still carrying out a number of changes in its wines and spirits division in view of the difficult circumstances existing in the global Champagne and Cognac markets.
Moët Hennessy had an unusual undertaking with SirDavis since it was the company’s first spirits brand, developed from scratch in the United States rather than one acquired as an established business; the partnership also fitted with LVMH’s general interest in the rapidly growing American whisky market.
Even though the SirDavis partnership has come to an end, LVMH has in the past worked with Beyoncé’s family via its association with her husband, Jay-Z, including its investment in Armand de Brignac champagne.
Beyoncé Moves Further Into Brand Ownership
The SirDavis agreement also shows how celebrity entrepreneurship is evolving. Instead of just having their names attached to products, well-known entertainers are increasingly setting up businesses in which they have substantial or total ownership.
For Beyoncé, having complete control of SirDavis gives her more freedom to decide on the brand’s product strategy, positioning, and international growth. The change might also permit the whisky to continue to develop as a family-run business rather than staying associated with a big luxury conglomerate.
SirDavis is available in the United States as well as in some international markets, such as the UK, France and Japan, via retail and airport duty-free outlets.
With LVMH now out of the venture, SirDavis enters its next chapter under Beyoncé’s sole ownership, giving the global superstar full control over a brand that combines premium whisky with a deeply personal connection to her family history.
