Kendall Jenner is taking on a bigger role at Revolve Group, expanding her long-standing partnership with the fashion company. The model will continue as global creative director of luxury fashion retailer FWRD while becoming a brand ambassador for Revolve Los Angeles, extending her influence across the group’s fashion portfolio.
Jenner first became creative director of FWRD in 2021, and her expanded role will continue to focus on the retailer’s digital creative direction. Her responsibilities include brand curation, monthly trend edits, and major marketing initiatives that shape the shopping experience and highlight key fashion movements.
The new appointment also brings Jenner closer to Revolve Los Angeles, the company’s first in-house fashion brand, which launched in March 2026. As its ambassador, she will feature in campaigns, attend major brand events and work on exclusive fashion projects that reflect the label’s Los Angeles identity.
Jenner has worked with Revolve Group for nearly a decade, building a relationship that now spans luxury retail and the company’s own fashion label. Her continued involvement with FWRD places her at the centre of the retailer’s creative strategy, from presenting designer collections to shaping seasonal trends for its audience.
Raissa Gerona, president of brand and partnerships at Revolve Group, said Jenner has played an important role in the company’s growth and helped shape FWRD into a leading luxury fashion destination. She added that expanding the partnership was a natural step as the group continues to develop both FWRD and Revolve Los Angeles.
According to Gerona, Jenner’s ability to connect with consumers through fashion makes her a valuable partner as the brands pursue their next phase of growth.
Revolve Los Angeles marks the group’s move to develop its own in-house fashion label. When the brand launched in March 2026, model Bella Hadid became its first ambassador.
Jenner’s appointment adds another high-profile fashion figure to the label’s development. Through campaigns, events and exclusive projects, she is expected to help communicate the brand’s Los Angeles-inspired identity and connect it with a wider audience.
The expanded partnership also shows how fashion retailers use established relationships with influential models to build brand recognition across different parts of their businesses.
The announcement comes as FWRD continues to report strong sales. According to Revolve Group, the retailer’s net sales increased 14% year over year for the year-to-date period ending June 30, 2026. The company also reported strong double-digit net sales growth in international markets outside the United States.
Revolve Group has continued pursuing collaborations with prominent fashion figures as part of its brand-building strategy. Its recently announced joint venture with designer Donatella Versace is another example of its efforts to strengthen its position in the fashion market.
With Jenner continuing to guide FWRD’s creative direction while representing Revolve Los Angeles, the expanded partnership brings luxury fashion curation, brand marketing, and celebrity influence together under one broader collaboration.
