Digital marketing opens plenty of avenues to promote your business. Companies of all sizes will explore a wave of platforms – though some will always get overlooked. Today’s post introduces you to four forgotten platforms or networks that are fantastic for marketing and promoting your business:
- Quora
- Discord
For whatever reason, these platforms don’t get the same attention as others – like Facebook or Twitter/X. Despite the fact they all have massive user bases and will help you build a positive reputation, promote your services, and find new customers. You’ll see each of these platforms go under the radar in this post as we explain what they are and why you shouldn’t overlook them anymore.
Reddit is a huge social networking site comprised of various forums or “subreddits.” According to Similarweb, it’s the 9th most visited website in the entire world. There’s a gigantic audience on this platform, yet it always gets overlooked when designing a business marketing campaign.
Brands can work closely with a Reddit agency to maximize this website’s potential. You can create a subreddit for your business and use this to promote your services or establish your brand as an expert in its industry. Engaging in other subreddits is another hugely beneficial way to market a company on this platform, as you talk directly to your target audience.
Find subreddits related to your business and its products/services to make people aware of your brand. You can answer questions, create posts, and share content. The best thing about Reddit is that the right people always see what you’re posting. You engage with an audience that’s already partially through the buyer’s journey – they’re interested in your product/service, which increases the lead conversion possibilities!
Quora
You’ve undoubtedly seen Quora and visited the platform before, as it always appears when you ask questions in Google. The basis of this site is simple: it’s a social question-and-answer platform that revolves around experts answering people’s questions. Someone can ask any question they want, and various users will pitch in with their answers.
Using Quora to market a business is one of the most underrated strategies in the world. Create a profile for your business – or as yourself – and start answering relevant questions. Search for questions related to your business and demonstrate your expertise to the user base. The better your answers, the more upvotes you’ll get, which helps you gain credibility.
Quora is tailor-made for promoting a business, as your profile can include things like your credentials, links to your website, and so on. Moreover, you can join “Spaces,” which are communities focused on topics. For instance, the Affiliate Marketing Tips space covers everything to do with affiliate marketing. If your business is involved in this niche, you can make posts to the space providing expert knowledge – but also linking to a longer form version of this post on your website.
You can already see the potential this has for driving traffic to your site, and it also contributes to a link-building strategy. Quora marketing is all about contributing as much as possible and being known in certain Spaces as an “expert.” You build so much authenticity for your brand, which will generate a lot of leads and can help you gain customers/clients straight from Quora. While all brands will benefit from a Quora marketing strategy, it’s proven to be extremely advantageous for B2B companies.
Pinterest is a much-neglected social media platform with huge potential for businesses. It’s largely forgotten about because a lot of people don’t understand what it is. Pinterest exists to share visual content through “boards.” As such, this makes it a huge hit with certain audiences – and an excellent marketing channel for some brands.
If you sell lifestyle, fashion, or home products, Pinterest is an essential avenue to go down. The platform itself says that the number one reason people use it is to find new products and brands. You should post professional photos of your different products to give people inspiration for outfits or interior design trends. So many people will go to Pinterest for content like this – and with the business tools available on the site, you can include links to your products for instant sales.
It’s a genuinely impressive sales tool, as 83% of weekly Pinterest users have made a purchase based on content they saw while on the platform. The main draw of this website for businesses is that it has limited functionalities. Its purpose is to inspire – people only use it when they’re actively looking to buy things, which puts you in such a commanding position. So, work on creating a profile and make boards that show off your products and encourage people to buy them. You can also use Pinterest Ads to bump your posts and make them more visible.
Discord
Lastly, we have Discord. This is the least known of the four platforms but equally powerful. The best way to describe it is that it’s a social platform that collects communities and allows for direct conversations about anything. You can use Discord in a couple of ways to promote your business or services.
The first is by making a Discord server for your brand. This is a brilliant way to improve customer service, as you can include tips and advice on common sticking points. It also gives customers a direct line to you – and when they join your server, you can subtly promote new services or deals straight to them.
The second approach is to join different servers related to your niche. In a way, this is similar to both Reddit and Quora. It puts you right in your target audience’s grasp. Become part of communities and talk to other people or professionals. It’s a fantastic way to network – and you can always make some subtle promotional posts now and then. In fact, many Discord servers will have channels specifically for people to promote their work. As you can imagine, this opens many doors when you’re in a server full of people likely to be interested in your offerings!
While you should always focus on the more well-known digital marketing platforms, it helps to dip into these overlooked ones as well. It broadens your reach and will let you tap into your target market from so many new angles.
