Officina Profumo-Farmaceutica di Santa Maria Novella, the world’s oldest pharmacy founded in Florence in 1221, has named Ludivine Pont as its new Chief Executive Officer.
The brand, known for over 800 years of expertise in botanical and pharmaceutical care, continues to expand its presence in global luxury markets. Pont will officially begin her new role in September 2025.
Pont brings deep experience from the luxury industry. She most recently served as Chief Marketing Officer at Balenciaga and has previously held leadership roles at Philipp Plein and Moncler. Her work has focused on brand development, digital innovation, and global expansion, making her well-suited to guide Officina Santa Maria Novella through its next phase of international growth.
The leadership change follows the departure of former CEO Giovanna Paoloni, who left the company in early 2025. Until Pont steps in, the company will continue under the guidance of General Manager Giampiero Pesenti and the current management team. Pesenti will remain closely involved in the company’s strategic operations.
In her new position, Pont is expected to focus on maintaining the brand’s rich heritage while building its global footprint. Officina Santa Maria Novella is currently present in over 30 countries and has a network of more than 400 retail locations.
On Instagram, Pont shared her thoughts about the appointment, writing:
“It is a great honor and a profound responsibility to take on the leadership of Officina Profumo-Farmaceutica di Santa Maria Novella. This is a house with an extraordinary legacy, over eight centuries of botanical and pharmaceutical excellence. My goal is to carry this heritage forward and create an experience of timeless care that speaks to the senses, to beauty, and to time.”
Under the ownership of Italmobiliare since 2020, the brand has focused on modernizing operations while remaining rooted in its artisanal traditions. With Pont at the helm, Officina Profumo-Farmaceutica di Santa Maria Novella is set to continue blending history, craftsmanship, and innovation for a global audience.
