Jane Ewing will join Nike on September 7 and lead the company’s global Marketplace organisation, covering Nike Direct and wholesale.
Nike is bringing in experienced retail executive Jane Ewing as its new Executive Vice President and Chief Commercial Officer, adding a senior leader with extensive experience across retail, consumer goods and international operations.
Ewing will join Nike on September 7, 2026, reporting directly to President and CEO Elliott Hill and becoming part of the company’s Senior Leadership Team. She will oversee Nike’s global Marketplace organisation, which includes sales and Nike Direct.
The appointment comes at an important point for Nike as the sportswear giant works to rebuild sales momentum and strengthen its relationships across both its own retail channels and wholesale partners.
Ewing joins Nike after nearly 14 years at Walmart, where she held several senior positions spanning merchandising, digital acceleration and international operations.
Her most recent role was interim CEO of Sam’s Club China, where she led a multibillion-dollar membership business operating across 30 cities. Before Walmart, Ewing held senior leadership positions at Diageo, including responsibility for a major global division.
Her career has taken her across North America, Europe, the Middle East and Asia, giving her experience with large-scale businesses and different retail markets.
Interestingly, Ewing also has a personal connection to Nike. According to Elliott Hill, she competed as a middle-distance runner in Nike spikes when she was younger.
In her new position, Ewing will bring Nike’s sales and direct-to-consumer operations under one commercial leader.
Three senior executives will report to her: Erica Bullard, Vice President of Global Sales; Shannon Glass, Vice President of Nike Direct; and Gail Cornelius, Vice President of Geo & Marketplace Analytics.
Hill said Ewing’s experience and global perspective would help Nike accelerate growth across Nike Direct and wholesale, while creating stronger links between its brand, products and marketplace operations.
The structure is particularly notable because Nike has been working to rebuild its wholesale relationships after years of placing greater emphasis on its direct-to-consumer business.
Nike has been attempting to regain momentum after a prolonged period of weaker sales. Under Hill, who returned to the company as CEO in late 2024, the company has placed greater emphasis on sport and performance categories rather than relying as heavily on lifestyle products.
Running has been one of the brighter areas of the business, while Converse and Nike’s China operations have continued to face challenges.
Nike’s fiscal 2026 results also show why the balance between its sales channels matters. For the fourth quarter, wholesale revenue increased 4% on a reported basis, while Nike Direct revenue declined 7%. Full-year revenue stood at $46.4 billion, broadly flat from the previous year.
Ewing’s background is particularly relevant to Nike’s current priorities. Her experience combines large-scale retail operations with digital transformation and international markets, areas that are increasingly connected as shoppers move between physical stores, brand websites, apps and retail partners.
Bringing Nike Direct and wholesale under the same commercial leadership could also make it easier for the company to manage pricing, product availability and customer experience across different sales channels.
For Nike, the challenge will be turning that experience into stronger demand for its products while maintaining the brand’s direct relationship with consumers.
Ewing’s appointment signals that Nike is looking beyond product launches alone as it works on its recovery. The company is also placing important attention on how products reach customers – and how effectively Nike works with the retailers that sell them.
