Jacquemus is reshaping its leadership as it gets ready for its next growth phase. Led by Sarah Benady, the brand has been steadily building a management team to support expansion in global markets. The latest step is appointing Livio Tabbi as head of Europe, the Middle East, and Africa (EMEA).
This appointment is part of a bigger restructuring that started when Benady took over operational leadership in 2025. Since then, key roles have been filled to add more structure to a fast-growing brand that keeps a strong creative identity. Earlier hires like Clarisse Godbillon as operations director and Alexandra Larue as digital director showed this change. Adding regional leadership now moves the strategy forward.
Tabbi brings a strong background in fashion retail and operations. He was most recently director of operations at Balibaris, where he spent two years improving processes. Before that, he spent much of his career at The Kooples, starting in 2013 and rising to vice-president of sales for EMEA and North America. This blend of operational and commercial experience likely made him a great fit for Jacquemus now.
In his new role, Tabbi will manage both direct and wholesale sales across Europe and the Middle East, reporting straight to Benady. This role is central to the brand’s expansion plans. Jacquemus is no longer just a creative label known for viral runway moments. It’s building a more structured business with clearer distribution channels and stronger ties to retail partners.
The timing is no accident. Founded by Simon Porte Jacquemus in 2009, the brand has been gaining momentum in many ways. Its recent runway show at the Musée Picasso in Paris showed its ongoing cultural relevance. Meanwhile, investments have boosted its growth plans. L’Oréal Group’s minority stake and Sandbridge Capital’s reported support indicate the brand is ready to scale up more aggressively.
Today, Jacquemus operates about 15 directly managed stores, including locations in Paris, London, New York, and Los Angeles. It also has a presence in luxury destinations like Saint-Tropez, Mykonos, and Ibiza, combining its signature sun-soaked style with high-end retail.
What stands out is how intentional this next phase feels. The creative identity is already strong. Now, the focus is on building the infrastructure to support it worldwide. Appointing regional leaders like Tabbi is less about change and more about strengthening what’s already there.
Jacquemus isn’t changing direction. It’s firming up its hold on the path it’s already on.
