H&M Group has named Diego Teijeiro Ruiz as its new Chief Information Officer, starting May 25, 2026. This leadership change also shows the company’s ongoing commitment to transformation.
Ruiz will join the executive management team and report directly to CEO Daniel Ervér. This setup demonstrates the importance of technology to the company’s growth plans.
He takes over from Ellen Svanström, who led the company through recent changes. Now, the focus shifts to the next stage of transformation.
Ruiz has almost 20 years of experience at Inditex, a major global competitor of H&M. There, he worked in product and supply chain, store operations, and sustainability. He also led data and analytics for nearly ten years, which gave him a strong grasp of how information moves through a large retail business.
Retail is no longer just about physical stores. Success now relies on blending online and offline experiences, flexible supply chains, and real-time data to inform decision-making.
Ruiz’s experience indicates a focus on simplification. Large retailers often face challenges with complex, layered systems. Streamlining these systems while maintaining operations is a key challenge in digital transformation.
H&M has begun to change how it does business. Recent results show sales are under pressure, but profits have improved thanks to stricter cost control and more disciplined operations. Technology plays a key role in these changes.
Improved systems can reduce waste, help manage inventory, and deliver a more consistent customer experience across all channels. But to achieve this, technology choices must support business goals, not just exist separately.
His work across different parts of the retail value chain suggests he understands how interconnected those systems are. Changes in one area, like the supply chain, ripple into others, such as store availability or online delivery. Managing that complexity is less about adding new tools than about making existing ones work better together.
With Inditex as his former base, Ruiz brings insight into how one of H&M’s biggest rivals operates. That perspective could help H&M sharpen its own approach, especially as both companies continue to invest in faster, more responsive retail models.
Technology leaders are now more visible and accountable than before. Success is not just about having good systems. It is also about how customers experience the brand and how smoothly the company operates.
For H&M, this appointment is not just about swapping executives. It is about strengthening the company’s direction.
The company is trying to become more agile, more connected, and more responsive to how people shop today.
Now, Diego Teijeiro Ruiz is the person responsible for helping make this happen.
