Bajaj Electricals has announced the appointment of Tiny Sengupta as its new Chief Marketing Officer (CMO), effective June 29, 2026. She will lead the company’s integrated marketing strategy and oversee brand positioning for Bajaj and Morphy Richards.
With over 22 years of experience in healthcare, FMCG, and consumer goods, Sengupta brings expertise in brand building, business strategy, and marketing leadership. Before joining Bajaj Electricals, she was Country Director – Vision Care at Johnson & Johnson India, where she led business strategy and brand development for the vision care portfolio.
Sengupta has held leadership roles at Johnson & Johnson, Marico, Dabur, Henkel, and GSK, building a strong track record in driving business growth and consumer engagement.
Commenting on the appointment, Shekhar Bajaj, Chairman of Bajaj Electricals, said Sengupta’s experience in marketing and brand development would play a key role in supporting the company’s next phase of growth and creating long-term value for customers and stakeholders.
Sanjay Sachdeva, Managing Director and CEO of Bajaj Electricals, added that her leadership would further strengthen the brand equity of Bajaj and Morphy Richards while helping expand the company’s presence across existing and emerging markets.
Sengupta has also received several industry recognitions, including the Business Woman of the Year & Visionary Leader award at ET Ascent 2023 and being named among Asia’s Most Inspirational Women in Leadership 2022 by House of Rose Professional.
Her appointment reflects Bajaj Electricals’ focus on strengthening its consumer brands through innovation, integrated marketing, and customer-centric growth.
