After more than three decades at the helm of her namesake brand, Isabel Marant has officially passed the creative baton to Kim Bekker, her long-time collaborator and trusted design partner. The announcement came during the label’s latest Paris Fashion Week show, where Bekker, for the first time, stepped onto the runway alone to take the final bow.
This moment confirmed what the fashion world had been expecting for months: Kim Bekker is now the creative director of Isabel Marant. The move marks a new chapter for the French brand, known globally for its effortless, bohemian-chic aesthetic that helped define modern Parisian style.
According to Vogue Business, Bekker has been the driving creative force behind the brand’s Autumn/Winter 2025–26 collection, which she designed entirely on her own. Isabel Marant, who will remain involved with the company three days a week, symbolically shared the spotlight by sending Bekker forward to greet the audience at the end of the show, signalling a graceful handover rather than an abrupt change.
Bekker’s appointment feels natural. The Dutch designer has a long history with the brand, first joining Isabel Marant in 2008 and working there for a decade before leaving to become design director at Saint Laurent. In 2021, she returned to Marant’s studio as artistic director, helping refine the label’s signature balance of relaxed tailoring, feminine details, and rock-inspired edge.
Kim Bekker takes over at a pivotal time. Isabel Marant’s sales reportedly dipped by 17% in 2024, mainly due to slower wholesale performance. The brand, which reported revenues of around €300 million in 2022, continues to aim for €500 million by 2026. The challenge now lies in reigniting global enthusiasm while staying true to the brand’s DNA.
Founded in 1990 by a then 23-year-old Isabel Marant, the label has grown from a small Parisian studio into a full lifestyle brand offering women’s and men’s ready-to-wear, accessories, and fragrances.
The introduction of Kim Bekker as creative director signals both continuity and renewal, preserving the effortless French spirit while infusing fresh creative energy.
As Isabel Marant steps back and Kim Bekker steps forward, fashion insiders are watching closely. This transition isn’t just a change of hands, it’s the beginning of a new era for one of France’s most beloved labels.
