Former H&M CEO Helena Helmersson Joins On’s Board of Directors
Swiss sportswear brand On has announced that Helena Helmersson, the former CEO of H&M, is joining its Board of Directors as an independent member. She will also be part of the company’s Nomination and Compensation Committee.
Helmersson brings nearly 30 years of experience from the H&M Group, where she held several top roles. She served as CEO from 2020 to 2024, and prior to that, she held the positions of Chief Operating Officer, Head of Production, and Head of Sustainability.
In addition to her new role at On, Helmersson currently serves on the boards of Quizrr, a digital training company, and Circulose, a company focused on recycling textiles.
“I’m honored and excited to join On’s board of directors,” said Helmersson. “On’s mix of innovation, performance, and purpose is truly special. I look forward to helping shape the company’s future as it continues to grow.”
On’s co-founder and executive co-chairman, David Allemann, welcomed Helmersson to the team. “Her strong background in retail and leadership will be a great strength as we aim to become the world’s top premium sportswear brand,” he said.
Helena Helmersson’s personal brand, as reflected on her LinkedIn profile, embodies purposeful leadership, meaningful growth, and driving positive change through both people and business. With over 26 years at H&M Group across diverse global roles from business controller to CEO, her journey showcases a deep commitment to transformation, sustainability, innovation, and resilience. Helena combines a strategic mindset with human-centric leadership, having guided one of the world’s largest fashion retailers through crises such as the pandemic, while staying true to the mission of building iconic brands and creating a lasting impact. Her brand embodies integrity, forward-thinking leadership, and a passion for progress.
The company also announced that Kenneth Fox, who has served on the board for seven years, will complete his term at the 2025 Annual General Meeting of Shareholders. Fox has been instrumental in On’s growth, including helping guide the company through its 2021 public offering.
