L’Oréal Paris has announced that Indian actress Alia Bhatt will be its new global brand ambassador. She will debut at the 2025 Festival de Cannes, which takes place from May 13 to 24. This year marks the 28th time L’Oréal Paris is the official beauty partner of the famous film festival. The theme for 2025 is “Lights, Beauty and Action.”
Alia said she is thrilled to attend Cannes for the first time and represent a brand supporting individuality and confidence. “Beauty is about self-worth and being unique,” she said. “I’m proud to stand with L’Oréal Paris, a brand that empowers every woman.”
Alia will join longtime L’Oréal ambassador Aishwarya Rai Bachchan at the event. Their appearance highlights the growing global popularity of Indian cinema and the brand’s focus on representing beauty worldwide.
To connect with fans in India, L’Oréal Paris has partnered with beauty platform Nykaa to offer Cannes-inspired looks. This includes the special launch of their popular ‘Plump Ambition Lip Oil,’ available from May 1.
Dario Zizzi, general manager of L’Oréal Paris, said the brand is proud to welcome Alia to the global stage. He called Cannes a celebration of creativity and culture, values the brand strongly believes in.
