Mysore Sandal Soap will relaunch with a new look on February 10, starting a fresh chapter for the well-known brand. Karnataka Soaps and Detergents Limited (KSDL), a state-owned company, has chosen actor Tamannaah Bhatia as its brand ambassador for the next two years, starting on the launch date.
This step shows KSDL’s goal of updating its image, expanding across India, and strengthening its position in the crowded personal care market.
With Tamannaah’s appointment, Mysuru Sandal Soap will return with a new, modern look. This is part of a larger plan to reach younger customers while keeping the brand’s tradition alive.
Minister for Large and Medium Industries M. B. Patil said the company aims to increase its yearly turnover to ₹5,000 crore by 2030. Tamannaah, who is very popular among young people and has millions of social media followers, is expected to help the brand reach more people, especially in North India, where KSDL sees significant opportunities.
Tamannaah will appear in ads, events, and brand programs as part of her contract. She will not promote similar products from other private companies while working with KSDL.
KSDL has a history of over 100 years. It was started by Nalwadi Krishnaraja Wadiyar, with help from M. Visvesvaraya and S. G. Shastri, who is also known as “Soap Shastri.”
Over the years, Mysore Sandal Soap became known for its pure, sandalwood-based products and is now one of Karnataka’s most famous brands.
KSDL now offers 57 premium products, including shower gels, talcum powder, hand wash, agarbathis, sambrani, dhoop, Millennium Soap, and bottled drinking water. Officials say the company reached its highest-ever production levels for soaps, detergents, and cosmetics last month.
The company expects its turnover to reach ₹2,000 crore in 2025–26 and plans to double its export revenue, which is now about ₹25–30 crore each year. KSDL is looking at markets in Europe and West Asia and is also reaching out to non-resident Kannadigas.
KSDL plans to open new production units in Vijayapura and Dobbspet industrial areas. Chairman C. S. Appaji Nadagouda noted that higher output is being achieved by running a strict three-shift system with the current machines, without buying new equipment.
Managing Director Prashanth said the problem of fake Mysuru Sandal Soap has been brought under control, helping protect the brand’s reputation in the market.
KSDL products are still very popular in South India, but the new branding aims to make them better known in Delhi, Central India, and other growing markets.
With Tamannaah leading the way and new packaging, Mysuru Sandal Soap wants to respect its royal history while looking to the future. If the company meets its goals, this relaunch could be a key moment in turning a 100-year-old brand into a success across India and around the world.
