Three years after joining Shiseido, the microbiome-focused skincare brand Gallinée is starting a new phase of growth with a stronger focus on Europe. Romain Carrega will lead this next stage, taking charge of the brand’s European development as part of his expanded leadership role.
This change is more than a shift in leadership. It marks a strategic effort to strengthen Gallinée’s presence, clarify its message, and build closer connections with consumers across Europe.
Since its acquisition in 2022, Gallinée has grown from a niche, digital-first brand into a recognised name in dermo-cosmetics. The previous leadership helped the brand establish its foundation across Europe.
With Romain Carrega now leading, the focus is on accelerating growth by increasing visibility, refining messaging, and boosting engagement in a market that values both science and trust.
Carrega has a strong background in global business and strategy. He graduated from HEC Paris and spent more than ten years at L’Oréal, working in international roles, especially with Vichy in the Asia-Pacific region.
More recently, at Shiseido, he led the prestige division for EMEA, managing brand development and marketing for premium brands such as Clé de Peau Beauté.
In his new role, his responsibilities will grow to include global communications, product development, digital strategy, operations, and trade marketing. The main goal is to create a stronger and more unified brand experience across Europe.
Gallinée’s core identity centres on the microbiome, a fast-growing skincare area that emphasises balance, protection, and long-term skin health.
Founder Marie Drago, a pioneer in this field, continues to play a key role in guiding the brand’s scientific direction. Her continued involvement helps Gallinée stay rooted in expertise and credibility as it grows.
For Shiseido, the microbiome is more than a trend; it is a key part of their innovation strategy. Gallinée serves as a testing ground for this approach in the pharmacy channel, where consumer trust and professional recommendations matter most.
A major change for Gallinée has been its move from digital-only sales to physical retail, especially in pharmacies.
In only three years, the brand has grown its pharmacy presence from about 50 locations to over 450. Now, Gallinée has nearly 1,250 active points of sale across Europe.
This shift shows a better understanding of consumer behavior in dermo-cosmetics, where credibility, easy access, and expert support are very important.
