Interest in gold has reached its highest point in more than 20 years, as more people around the world look for ways to invest. New research from TechGaged.com shows that online searches for “how to buy gold” hit a record in December 2025, the highest since Google began tracking these trends in 2004.
This sharp rise in interest followed gold prices rising above $5,000 per ounce for the first time. The milestone drew global attention amid economic and political uncertainty.
Interest Built Up Over Time, Then Spiked
The research found that public interest grew gradually. Searches about buying gold increased through 2024 and early 2025, then jumped sharply at the end of 2025.
A year-by-year comparison shows how dramatic the surge was:
- In December 2024, the Google Trends score stood at 9
- In December 2025, it climbed to the maximum level of 100
This shows that search interest rose by over 1,000%.
Google Trends does not provide exact search counts, but it does show how interest in a topic changes over time. The data highlights a major shift in public interest as gold reached record prices.
Rokas Baltrusaitis, Senior Research Analyst at TechGaged.com, says the timing of this surge is especially important.
He explained that interest increased quickly as gold crossed key price levels, showing that many people are now more concerned about all tensions
- Currency stability
- Protecting their wealth
Instead of looking for quick profits, people seem more interested in keeping their money safe.
The rise in gold-related searches has also sparked fresh discussions comparing gold and Bitcoin as stores of value. With ongoing global uncertainty, many investors are rethinking where to place their money, whether in traditional assets like gold or in digital alternatives.
