Anyone who has an online store and takes payments needs to make sure that no matter what happens – their customers have the smoothest checkout experience. There is almost nothing worse for a user than to get to the end of filling up their basket only to find they can pay for their items.
In this scenario, the user is not likely to come back; they will go elsewhere cause they are ready to buy and want to buy now. So you’re losing out on a potential customer now and in the future – because all they will remember is that your website didn’t work.
So, how do you make sure that your checkout is seamless?
Right Platform
Not all payment platforms are built the same; some have a very poor design, limited functions, and aren’t secure. It becomes your job to make sure that you have the best payment provider for online businesses as your payment portal. Take a look at the charges, the currencies, support, and any features that make them the best option.
Optimization
The checkout is the last place that you need to have extra pop-ups, ads, clutter, or anything else. It should be as fast and as easy as possible for people to check out. Strip the checkout page of anything that isn’t vital. It will speed up the page and make it easier for your customers to get what they want.
When it comes to language, keep it short and simple – only give the exact information that is needed.
Security
There are a few major websites that have come under fire for not having a secure checkout option – which means that people who have tried to purchase through their website have had their credit card details stolen – and have been a victim of fraud. Customers should always feel comfortable using your services. Only use payment portals that have an extra layer of security, are PCI compliant, and ensure that you have HTTPS.
What other things can you do to improve the checkout experience?
While those factors are some of the most important, here are some others that make a significant difference in how a customer will feel about your payment system.
Test it
How do you know for sure something is in good working order unless you are testing it regularly? The trust is that many small online retailers don’t test their websites and processes enough. Test it often, and make sure that it works on all browsers and devices.
One-click
One-click payments are fast and efficient for most customers, and it is something that will work for your products and services, so it is worth considering. One-click should be available for customers with an account and a saved payment method.
Guest checkout
Forcing people to make an account to purchase something can be the thing that puts them off. And, just like that – you’ve lost a customer.
Once all of your processes are working well, you can double down on your marketing: Strategies to Boost Visibility For Small Businesses.
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