Fruit of the Loom, Inc. has announced the appointment of Scott Daley as its new Senior Vice President – Brands, effective November 3, 2025. Daley succeeds Tony Iannuzzi, who will retire at the end of the year after an extraordinary 36-year career with the company.
In his new role, Daley will oversee brand strategy, execution, and profitability for Fruit of the Loom, Vanity Fair Lingerie, Russell Athletic, and Jerzees across the U.S. and Canada, as well as Spalding on a global scale. He will report directly to Jeff Cohen, CEO of Fruit of the Loom, Inc.
“Over his three decades with the company, Tony has played a pivotal role across various departments and with our customers, vendors, and employees alike,” said Cohen. “His customer empathy, strong leadership, and business acumen have been instrumental to our success. Scott’s extensive experience will build on Tony’s legacy, and we are excited about the future he will shape for our brands.”
Daley brings nearly three decades of experience from Reebok, where he held several key leadership roles, including General Manager for the U.S., Vice President of Global Footwear, General Manager of the Running Business, and Head of Basketball Products and Apparel. A Boston native, Daley holds a Bachelor of Arts from Boston University and an Executive MBA from Northeastern University.
The appointment marks another step in Fruit of the Loom’s global expansion efforts. Earlier this year, the company announced its upcoming launch in Uruguay, partnering with Uruguayan group Lolita to extend its presence across five additional Latin American markets.
Fruit of the Loom, Inc. is an international leader in the design, manufacture, and marketing of family apparel, intimates, athletic wear, and sporting equipment. Its iconic portfolio includes Fruit of the Loom®, Russell Athletic®, Jerzees®, Global Spalding®, and Vanity Fair Lingerie® – heritage brands that have shaped the industry for over a century. The company is headquartered in Bowling Green, Kentucky.
