Influencers are a dime a dozen these days, but it takes something special to make it in the industry for more than a decade. Dubai’s fashion and lifestyle influencers, Rithika, Pooja and Neha Reddy also known as The Reddy Sisterss on instagram (@thereddysisterss) have been working in the influencer industry for 10 years now. After years of honing their craft, they’ve created a brand for themselves and worked with some of the most renowned brands today like, Givenchy, Tanishq, Pantene and ICC T20 to name a few.
The Reddy Sisterss are content creators on Instagram with over 400,000 followers. Their content is varied, ranging from fashion and lifestyle to travel and food. The three sisters’ work has been greatly and consistently appreciated by their audience they have gained over the years. Rithika, Pooja & Neha Reddy, are originally from India but raised in Dubai, UAE, are known for their unique style and ability to connect with their audience on a deep level.
They attribute their success to the fact that they never compromised their personal values for the sake of money or fame. “Our brand is built on authenticity,” says Rithika Reddy. “We want our followers to know that if they need help with anything, we’re here for them.” The Reddys say that one of their favorite parts about being in this industry is being able to connect with people all over the world through social media platforms like Instagram and YouTube.”It really brings us joy knowing that someone halfway across the globe might see something we posted and relate to it,” says Neha Reddy.”When we started out there weren’t many people doing what we were doing,” adds Pooja Reddy.”So now when people come up to us and tell us how much they love the content we put up, it truly makes us feel happy and proud.”
The three sisters are planning on expanding their empire in the coming years by growing on platforms like youtube and creating their own line of clothing.
For more on The Reddy Sisterss – you can find them here: instagram.com/thereddysisterss
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