Bobby Cleveland Appointed as President of Verlo Mattress

Verlo Mattress President Bobby Cleveland

Verlo Mattress®, a leader in handcrafted, high-quality mattresses, has announced the resignation of Dirk Stallmann as President as he steps away to focus on personal priorities. Taking over the role effective immediately is Bobby Cleveland, a longtime Verlo veteran with over 24 years of dedicated service.

Stallmann has played a pivotal role in Verlo Mattress’ success, driving the company’s growth and reinforcing its reputation for quality and customer satisfaction. Founded in 1958, Verlo Mattress® is one of America’s fastest-growing mattress companies, with 43 stores across 11 states. Passionate about providing a great night’s sleep, Verlo’s commitment to quality, integrity, and community values has fueled its success. The company specializes in customizable, American-made, locally crafted mattresses, ensuring a superior sleep experience at a better price.

After careful consideration, Stallmann has decided to step down to spend more time with his family.

“It has been an honor to lead Verlo and work with such an outstanding team,” said Stallmann. “I am fortunate to still have my parents in my life, and I now seek greater flexibility to spend quality time with them. I have full confidence in Bobby Cleveland’s leadership and look forward to seeing Verlo continue to thrive under his guidance.”

Cleveland, who brings extensive experience and deep knowledge of Verlo’s operations, is committed to upholding the company’s tradition of excellence.

“I’m honored to take on this role,” Cleveland said. “Verlo Mattress has been more than just a workplace for me over the past two decades—it’s been a journey of growth and dedication. We’re not just making mattresses; we’re crafting personalized sleep experiences. I look forward to leading our talented team and continuing our commitment to quality and customer satisfaction.”

Verlo Mattress remains dedicated to providing high-quality, customizable mattresses and looks forward to continued success under Cleveland’s leadership.

For more information, visit www.verlo.com.