AMI, the renowned Parisian fashion brand, has named Carlo Mengucci as its new Global Marketing and Communications Director, effective January 20, 2025. Mengucci will lead the brand’s marketing, communications, events, talent management, social media, and press operations in his new role. He will report directly to AMI’s founder and creative director, Alexandre Mattiussi, and CEO Nicolas Santi-Weil.
Carlo Mengucci joins AMI from Etro, where he served as Marketing & Communications Director since 2019. His extensive background includes senior roles in PR and marketing at prominent fashion houses such as Aeffe Spa Group, Roberto Cavalli, and Alberta Ferretti. Known for his impeccable style and professionalism, Mengucci’s experience spans multiple facets of luxury fashion marketing, making him a valuable addition to AMI’s leadership team.
Upon his appointment, Mengucci will relocate to Paris from Milan, further cementing his commitment to AMI’s global growth strategy. His role will enhance AMI’s brand presence and drive its marketing initiatives worldwide, aligning with its vision for innovative and customer-focused strategies.
Mattiussi and Santi-Weil expressed their excitement about Mengucci’s arrival, highlighting his deep understanding of the fashion industry and proven track record in elevating brand narratives. With Mengucci at the helm of its marketing and communications, AMI is poised to strengthen its position as a leading global fashion brand.
